Online marketing revolutionized the marketing sphere and scope. This age is witnessing a rise in the number of established businesses and brands, all thanks to online marketing. Reaching the right audience, connecting with people interested in a niche and expanding the market, all these three steps of growth are now achievable through online marketing.
Despite the very, very long list of advantages it has to offer, there are certain tips and techniques and marketing that have been endorsed so often for so long that they have now lost their touch.
In this piece, we listed down 4 overrated marketing tips you should absolutely avoid at all costs.
#1- Spending too much on paid campaigns
The scope social media platforms and other mediums offer through marketing are so much so that even if you don’t spend a lot of money, you’ll be able to reach your target audience and expand your market.
Spending too much money may yield quicker results, however, if you’re a young company in the early stages of business, we suggest using expansive marketing strategies, instead of spending money on ad campaigns. You could invest that money someplace else, that offers more returns.
#2- Focusing on ‘big’ influencers
According to recent research, it was found that micro-influencers offer more sales conversions as their followers trust their word over ‘big’ influencers who are not as relatable to themas micro-influencers.
Therefore, find influencers who are working in your niche, no matter how large their following is. Having 5,000 trusting and faithful followers is much more impactful than having a million who couldn’t care less.
#3- Email marketing lingo
In most email marketing strategies you’ll find suggestions such as using humor in your subject and mail titles, or going for eye catching phrases. As impressive as it may seem, this technique fades soon as the emails become more and more generic.
People respond better to personalized content, therefore, you should use their digital footprints on your website and use it to personalize their experiences.
#4- Gating your content
Although it is said that content trumps all other tricks, tips and techniques, it is important that you make your content as open as possible. We understand the need to gate certain pieces of content, however, that does make a dent in your potential audience.
There are a plethora of content options out there, so, to compensate, we suggest that you provide a lot of other pieces of content that will increase the trust of your audience and will develop the edge you need to make your readers buy your content.
In Conclusion
Online marketing is an enormous space where brands and businesses find the best ways to expand their market and reach. This makes room for tips and techniques that are too overrated to work properly. In this piece we boil the list down to 4 marketing tips you should avoid.
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